This was possibly the most ridiculous show I have seen in a long time and I can get Sky 1 I know ridiculous. It could be summed up in three sentences Do you know what’s in your cereal? Want to? Read the label. Instead it went on for a hour about how evil the cereal companies were for trying to hide all the horrible salt and sugar content of things like ‘Frosties’ now forgive me for being a little cynical but when I open the packet and icing sugar falls out with the product I don’t think to myself hmm I wonder if this is healthy. Failing that these day’s they even write it on the front of the sodding packet as well. Now admittedly some of the points they make about the packaging being misleading is true – Special K does brand itself a healthy breakfast and granted it does contain a hefty level of sugar but again all this is declared if you had bothered to read the packet!
Moving on from their insane start to the way the show was put together. Firstly they state that the market leading brand maintains that they add salt and sugar because people like the taste, so they do a taste test in a shopping mall. From the results we are show we are supposed to believe that people actually prefer the shop own brands that have less of these things. Right all well and good, but then they go on to rant and rave about the fact that the same market leader is advertising their sugary wears to children who ‘prefer the sweeter taste’ hang on back up, if people don’t like ‘em what the problem? Let them advertise because the flavour of the others it better right? And surely if on the whole the general population really did prefer the less sweet, less salt equivalents then the leading brand in house testing would have shown this and they would save themselves a fortune by NOT adding it???
This is not even mentioning the insane supposed scientific test they ran on a ‘everyday’ family in which 3 children are forced to substitute their cereals for ’sugar and salt free’ breakfast while mum starts drinking Atimel and dad takes up the drop a jean size in two week challenge. First off who ever decided on the substitute breakfasts is an idiot if they think that either porridge or eggs have no salt or sugar in or bread for that matter coupled with that the porridge was certainly not made right no wonder the kids didn’t want to eat it! Onto dad, who was eating less then 1000 calories a day and surprise surprise didn’t lose weight. The average calorie requirement for a male on an average day is 2500 by eating less then half that the body will go into starve mode and conserve any calories it can. Something any dietician would have told them, had they bothered to consult one. Now the show used this as proof of ‘all these things are lies’, so what did they do when mum said she felt better on the Actimel? ‘well there’s no real proof anyway so it’s probably something else’. Now don’t get me wrong I have about as much faith probiotics as I do in sticking a toad on my head for headaches and seaweed as a cure for cancer but the point is you can’t have it both ways – you cant say look the observational evidence on one person says what we want so we’ll use it and on the observational evidence on the other say what we don’t want so we’ll ignore it that’s bad science. Not that there was any good science in the whole thing. If they wanted to prove their point about probiotic why weren’t they asking the company what this ‘Scientific proof’ was? And then testing it? Why didn’t they take a white blood count at the beginning of the two weeks and then at the end if they were looking at immunity? Why didn’t they run fitness tests? And why didn’t they insist that mum keep the rest of her diet the same during the time period instead of suddenly starting to eat healthy? Because the sudden influx of fruit and veg might just might also have had an effect.
In the interests of fairness there was one point it made that while I was aware of I will acknowledge is not in the public domain and that is that companies can buy approval from things like the Heart charity to put approval stickers on their products. These stickers do not necessarily mean that the product lowers cholesterol merely that it may not harm those with high cholesterol.
But seriously folks just GRRRRRRRRRRRRRRRRR *rant over*
